Part 2 - Language and Media
The learning outcomes for this part of the syllabus are that you will:
- examine different forms of communication within the media.
- Show an awareness of the potential for educational, political or ideological influence of the media.
- Show the way mass media use language and image to inform, persuade or entertain.
Textual Bias (news reporting, sports coverage)
Stereotypes (gender, ethnicity)
Use of Persuasive Language (advertising, appeals)
Language and the State (public information, legislation)
Popular Culture (comics, soap opera)
Language and presentation of speeches and campaigns (elections, lobbying)
Media institutions (television channels, internet search engines)
Role of editing (news bulletins, websites)
Arts and entertainment (radio and television drama, documentaries)